What you'll see
- 0:25 Muse opens the Manucurist site on its own, closes the pop-ups and compares prices.
- 0:50 Coral dress, gold sandals: it recommends Gold Sand, “to echo the shoes”.
- 1:35 The wall: to pay, you need a Shop Pay account. On day one, we gave up here.
- 2:05 Four days later: a checkout error, and the billing address taken as the shipping address.
- 2:30 Order confirmed: $20.63. Nothing is charged until we tap “Allow”.
Where does agentic commerce stand?
What works. An agent can now browse a real store, understand a real brief and place a real order, on the brand's own checkout, with you approving every payment. A year ago, that was a demo. Today, it's an app with millions of users.
What doesn't, yet. Paying is still a wall: you need the right wallet, and the first setup kills the moment. Agents are slow, verbose, and still make mistakes, like our shipping address. And the big players don't agree: Amazon blocks Muse, and ChatGPT pulled its own checkout this year.
Did you enjoy this article? Reply to the newsletter to tell us what you thought, what was missing, or which site you would like to see put under the microscope next time. We read every reply.
Gautier
CMO @ Agentic Commerce Club
