Agentic Commerce Club.by
Real cases, verified numbers, and something you can act on Monday. Nothing else.
The editions
Written, verified, and sent to members first. Subscribing takes an email and opens the archive.
Issue 01
I tested Sparky, Walmart's one-year-old AI agent, on the site and inside ChatGPT
A year in, Sparky asks you to log in before the first message, on walmart.com and inside ChatGPT alike. What that says about agentic commerce.
Available from Tuesday, September 15
Manifesto
Some words get repeated so often they stop meaning anything. “Agentic commerce” is becoming one of them.
For a year now, every platform has had its announcement. Every consultancy its report. Every conference its panel. The subject has turned into an exercise in quotation: we repeat what has been said, rarely what has been verified.
So we went and checked. We spent time interviewing ecommerce decision-makers, in person and through a survey. Three findings came back, all of them slightly against the grain.
- 1
Real customer cases, dug into properly.
It is the feedback that came back from everyone: less theory, more concrete cases.
- 2
Too many announcements, not enough proof.
Two billion dollars in sales? Nobody really knows who is selling what behind that number. An announcement is not a proof.
- 3
Short, verified, and written by someone.
Tips you can apply on Monday, not principles you have already read ten times elsewhere. And never content generated to sound like a person.
That is where Agentic Commerce Club by Dialog comes from.
Not one more outlet repeating the announcements. A newsletter that sorts the proven from the announced, goes looking for concrete cases rather than theories, and gives you something actionable rather than another digest to add to the pile.
Gautier, CMO @ Agentic Commerce Club
One issue, real cases, verified numbers. Free, and you can leave whenever you like.