The CTO Blog.
Long-form notes on agentic commerce and the systems behind it, written from inside the build rather than from the stands.
Louis Pinsard
CTO & co-founder, Dialog
Louis is CTO and co-founder of Dialog. He writes here about what we learn putting AI agents in the hands of real brands: what breaks, what holds, and what the announcements leave out.
Louis Pinsard · CTO & co-founder, Dialog
Everyone's talking about agentic commerce. Nobody agrees on what it means.
Everyone's talking about "agentic commerce," but no two people seem to mean the same thing by it. We break down the four definitions competing for the term, and why each company defines it around the part it already controls. The real question hiding underneath: when an agent does the shopping, whose agent is it?
Jun 29, 2026
Real cases, verified numbers, and something you can act on Monday. Nothing else.