The Challenge: Guiding Women with Care in a Taboo Category

Gapianne is a French brand on a powerful mission: breaking taboos around intimate health and offering expert, natural solutions to support women’s well-being. But in a space where topics can be complex or stigmatized, many customers are left without answers.

As Marine, founder of Gapianne, puts it:

“Many women aren’t aware of the solutions that could help them feel better. We wanted a tool that could answer their questions with care, while respecting their privacy and anonymity.”

With a wide range of quality products and an educational approach, Gapianne needed a way to guide shoppers directly on the product pages without friction, without judgment.

Dialog: The AI Shopping Agent That Recreates the In-Store Experience Online

To solve this, Gapianne deployed Dialog’s AI Shopping Agent on their product pages. Trained with retail expertise, the assistant replicates the role of an in-store advisor: reassuring, guiding, and recommending the right solutions with empathy and precision.

Dialog tackles taboo and conversion friction through three key levers:

1. Creating a Safe Space to Ask Questions
   A free-form input and suggested prompts encourage women to ask personal questions in a non-judgmental, anonymous way right on the product page.
   
   

2. Delivering Instant, Personalized Answers On-Site
   Dialog’s AI analyzes needs in real time and responds instantly eliminating wait time, confusion, and dropout risk. This builds trust and streamlines the shopping journey.
   
   

3. Turning Uncertainty Into Confident Purchases
   By lifting the barriers of discomfort or stigma, Dialog increases engagement and drives conversion. The result: 8x more likely to convert after interacting with the assistant.

Gapianne now offers a supportive, educational, and autonomous shopping experience true to its values while replicating the care and expertise of an in-store advisor.

An AI Shopping Agent Trained for Precaution and Expertise

In a domain as personal as intimate wellness, precision and compassion are non-negotiable. Dialog does more than just answer questions it educates clearly, based on trusted sources, while always respecting privacy and boundaries. It never replaces a medical expert, but helps women take informed steps and encourages professional consultation when needed.

The Results: 8x Higher Conversion with Dialog

The impact was immediate:

• 10,000+ conversations with Dialog’s AI Shopping Agent in just 6 months a clear sign of trust and engagement from shoppers.

• 8x boost in conversion rate for users who interact with the assistant, compared to baseline traffic.

From Marine, Founder of Gapianne:

“Dialog helped us break taboos and turn meaningful conversations into real conversion opportunities.”

From Louis, CTO of Dialog:

“Gapianne had deep, expert-written content FAQs by midwives, educational articles but it was sitting unused. With Dialog, they’ve finally been able to activate that knowledge at scale.”

Why Dialog ?

1. An Immersive Experience
Dialog goes beyond typical chatbots it acts like a true AI Shopping Agent, proactively supporting and recommending throughout the customer journey.

2. Quick and Easy Integration
Gapianne integrated Dialog in just a few clicks seamlessly syncing product data and matching their brand identity.

3. Actionable Insights to Keep Improving
With clear analytics, Gapianne better understands its audience and continuously refines content and strategy.