How Delsey Paris Integrated an AI Shopping Agent to Transform the Buying Journey

Buying a suitcase is a considered purchase: size, cabin volume, materials, features… Shoppers need clarity and reassurance at the right moment.

When Guillaume A., eShop Manager, discovered Dialog, the value proposition was clear: install an AI shopping agent in a few clicks one that guides every visitor like an in-store sales expert.

Fully plug-and-play with Shopify Plus, no heavy onboarding or long-term commitment, the tool went live instantly.

The AI shopping agent scans product pages, embeds seamlessly into PDPs, and starts answering customer questions within minutes.

“Setup was incredibly fast. A truly seamless integration.”

Guillaume A., eShop Manager

How Delsey Uses Conversation Data and Insights from the AI Agent

Early conversations quickly revealed the most common questions and the key decision factors when choosing luggage:

• exact dimensions (including handles and wheels)

• airline cabin restrictions

• differences between similar models

• technical details sought by expert users

This qualitative data helps the team understand what shoppers are looking for, what reassures them, and which information is hard to find on the product page.

Without rebuilding everything, these insights guide the most impactful optimizations and help clarify specific information blocks.

“We rely on Dialog’s insights to evolve our product pages.”

Guillaume A., eShop Manager

The AI shopping agent also brings a major advantage for a category like luggage: side-by-side comparisons between multiple suitcases, a valuable feature that would be costly and complex to build internally.

How the AI Shopping Agent Improves the Buying Experience at Delsey

Visitors naturally engage with the assistant, often starting with one of the suggested questions.

Conversations feel smooth and intuitive—almost like having a luggage expert by their side.

Key results:

• ×3 increase in add-to-cart rate, directly impacting conversion

• Lower customer support volume, thanks to real-time answers during the journey

• Smooth handling of peak seasonal traffic, without adding pressure to the support team
  
  

“A user who starts a conversation is already showing strong buying intent. Dialog helps confirm that intent—and convert it.”

Guillaume A., eShop Manager

For a high-involvement product like a suitcase, where a single unanswered question can block the purchase, the AI shopping agent becomes essential: it reassures, guides, and removes friction at the exact moment of decision.