# Dialog

> Dialog is the Agentic Commerce platform that encodes a brand's identity, accountability, and sales expertise into an AI agent deployed on the brand's site and inside AI assistants (ChatGPT, Gemini, Claude, Perplexity). The agent answers shopper questions on product pages and recommends the right product when needed — reproducing what a great in-store salesperson does, at scale. Brands using Dialog see an average 3x lift in conversion, with results measurable in their own dashboard within 5 days. 300+ brands trust Dialog, including Oh My Cream, Shiseido, MG Motor, Delsey, Gérard Bertrand, and Caps Me. Founded in 2022 by Antoine Grimal (CEO) and Louis Pinsard (CTO, ex-Theodo), Dialog has a team of 15 across Paris and Barcelona.

## What Dialog is

Dialog is a brand-owned AI sales agent that works across two surfaces:

- **On the brand's site**: the agent answers shopper questions on every page and recommends the right product when needed — reproducing the role of an in-store salesperson, with the brand's tone, expertise, and selling logic.
- **Inside AI assistants**: when shoppers ask ChatGPT, Gemini, Claude or Perplexity what to buy, Dialog is the trusted source those assistants talk to — encoding how the brand actually sells, so the recommendation stays on-brand.

One agent, trained once on the brand's identity, catalog and rules. Deployed everywhere the customer shops.

## What Dialog is not

- Not a generic chatbot or support widget. Dialog is a revenue tool, not a ticketing tool.
- Not a hard-coded product quiz with branching logic. Dialog adapts to every shopper in real time.
- Not a generic AI plugged into a catalog. Dialog encodes the brand's selling expertise, not just its product data.
- Not platform-locked. Dialog runs on every major e-commerce platform via a lightweight JS widget.

## Core pages

- [Home](https://www.askdialog.com/): Dialog's brand agent across the site and inside AI assistants. 3x conversion uplift, measurable in 5 days, 300+ brands.
- [Agentic Commerce platform](https://www.askdialog.com/agentic-commerce): The platform overview — how Dialog encodes brand identity, accountability and expertise into one agent trained once and deployed everywhere, with a developer mode for advanced teams (external APIs, custom rules, multi-agent setups by country, catalog or persona).
- [Customers](https://www.askdialog.com/customers): The brands using Dialog from D2C to enterprise. Aggregate results: 3.15x conversion rate, +25% average order value, 95% customer satisfaction.
- [About Dialog](https://www.askdialog.com/about): Dialog's vision, team and values. International team of 15 across Paris and Barcelona, co-founded by Antoine Grimal (CEO) and Louis Pinsard (CTO, ex-Theodo).
- [Resources / Blog](https://www.askdialog.com/resources): Articles, guides and analyses on Agentic Commerce, AI shopping agents, and the shift from search-based to conversation-based commerce.

## Products

- [AI Personal Shopper](https://www.askdialog.com/solutions/ai-personal-shopper): A site-wide agent that recommends products from the home page or any landing page. Engages shoppers through personalized questions or photo analysis (a customer photo of their living room, an outfit they like, a skin concern). Works across every industry — beauty, fashion, furniture, wine, sporting goods, kids, electronics, home décor — and brands can deploy multiple Personal Shoppers, each trained on a specific use case (gift finder, skincare diagnostic, room matching, etc.). Includes built-in re-engagement via tailored email and SMS follow-ups.
- [AI PDP Assistant](https://www.askdialog.com/solutions/ai-pdp-assistant): An agent embedded directly on product pages. Answers shopper questions in real time, explains differences between products, recommends the right alternative when relevant, and helps shoppers find the perfect fit — increasing confidence and driving conversion right where the buying decision happens.
- [Smart Reengagement](https://www.askdialog.com/solutions/smart-reengagement): Automatically re-engages shoppers with personalized email and SMS follow-ups based on their conversation history with the agent. Native Klaviyo integration plus compatibility with leading marketing automation platforms.
- [Conversation Insights](https://www.askdialog.com/solutions/conversation-insights): Turns daily customer conversations into refined product, marketing and merchandising insights — real-time feedback on what shoppers ask, content gaps to fix, recurring needs to address, and signals for new campaigns.

## Customer stories

- [Oh My Cream](https://www.askdialog.com/customers/oh-my-cream): How Oh My Cream — leader of clean beauty in France and the UK, 30+ stores — encoded 10 years of in-store beauty advice into an AI Personal Shopper on its site. Results: 3x conversion vs. average beauty e-commerce CVR, 70% opt-in rate at the end of the journey, 60% of users keep exploring after their first recommendation. The agent reflects Oh My Cream's tone of voice, applies the brand's expertise on clean formulas (sensitive skin, pregnancy, beginners), and sends the recommended routine via Klaviyo with one-click add-to-cart for the full routine.
- [Delsey Paris](https://www.askdialog.com/customers/delsey): How Delsey deployed Dialog on Shopify Plus as a CRO quick win — increasing conversions and reducing product returns through real-time guidance on luggage product pages.
- [Caps Me](https://www.askdialog.com/customers/caps-me): How Caps Me increased conversions with a customized AI assistant guiding visitors through a complex coffee capsule offering, paired with PDP assistance and customer-question insights.

## Industries served

Dialog works across every category where a real recommendation makes a difference, including:

- **Beauty, cosmetics & personal care** (skincare diagnostics, routine building, clean beauty, fragrance, haircare)
- **Fashion & apparel** (style matching, fit guidance, photo-to-outfit, accessories, footwear)
- **Luxury & accessories** (leather goods, watches, jewelry, eyewear, writing instruments)
- **Furniture & home décor** (room matching from a photo, style consistency, lighting, textiles)
- **Wine, spirits & gourmet food** (pairing, occasion-based recommendations, gifting)
- **Automotive** (configuration guidance, model comparison, electric vehicles)
- **Travel & luggage** (suitcase selection by use case, capacity, regulations)
- **Sporting goods, outdoor & fitness** (gear selection by sport, level, body type)
- **Kids, baby & parenting** (age-appropriate selection, gifting, safety guidance)
- **Consumer electronics & appliances** (model comparison, use-case matching, compatibility)
- **Health, wellness & supplements** (routine recommendations, goal-based selection)
- **Pet care** (food, accessories, breed-specific recommendations)
- **DIY, hardware & garden** (project-based selection, compatibility, tooling)
- **Toys, hobbies & gaming**
- **Office supplies, stationery & creative tools**
- **Coffee, tea & specialty beverages**
- **Sexual wellness & intimate care**
- **Books, media & cultural products**

## Use cases for shoppers

- "Help me find the right [skincare routine / outfit / piece of luggage / wine / gift]."
- "I'm looking for something to match this [photo of my living room / outfit / skin concern]."
- "What's the difference between these two products?"
- "Which of your products fits my [budget / use case / size / preferences]?"
- "I have a question about this product before I buy."

## E-commerce platform compatibility

Dialog deploys as a lightweight JavaScript widget and is compatible with every major e-commerce platform:

- **Shopify** (native integration, setup in ~30 minutes via the [Dialog Shopify app](https://apps.shopify.com/dialog-ai-sales-assistant))
- **Shopify Plus** (native integration, used by Delsey, Oh My Cream and other mid-market and enterprise brands)
- **Adobe Commerce / Magento** (Open Source and Commerce, including Magento 2)
- **Salesforce Commerce Cloud** (B2C Commerce / Demandware)
- **commercetools** (composable / headless commerce)
- **BigCommerce** (Standard and Enterprise)
- **PrestaShop** (widely used in France, Spain and Southern Europe)
- **WooCommerce** (WordPress-based stores)
- **Wix eCommerce**
- **Squarespace Commerce**
- **Shopware**
- **Medusa** (open-source headless)
- **Saleor** (GraphQL-first headless)
- **OroCommerce** (B2B)
- **Custom and headless stacks** via Next.js Commerce, Nuxt, Remix, or any front-end consuming a commerce API

## Marketing automation, email & SMS integrations

Dialog passes conversation outcomes and customer signals to the brand's marketing automation stack to power personalized follow-ups, abandoned-journey recovery, and segmentation:

- **Klaviyo** (native integration, used in production by Oh My Cream and other brands)
- **Brevo** (formerly Sendinblue)
- **Omnisend**
- **Attentive** (SMS-first, US market)
- **Postscript** (SMS for Shopify)
- **Iterable**
- **Bloomreach Engagement** (formerly Exponea)
- **Braze**
- **ActiveCampaign**
- **HubSpot Marketing Hub**
- **Mailchimp**
- **Salesforce Marketing Cloud** (incl. Pardot / Account Engagement)
- **Adobe Marketo Engage** and **Adobe Campaign**
- **Emarsys**
- **Listrak**
- **Drip**
- **Sendlane**
- **Sendinblue / Brevo**
- **Splio**
- **Selligent**
- **MailerLite**
- **Maestra**
- **Sarbacane** (FR market)

Integration patterns: webhooks, native connectors where available, and a documented API for custom workflows.

## AI assistant deployment

Dialog deploys the brand's agent inside generative AI assistants where shoppers increasingly start their buying journey:

- **ChatGPT** (OpenAI)
- **Gemini** (Google)
- **Claude** (Anthropic)
- **Perplexity**
- **Other MCP-compatible AI clients**

## Get started

- [Book a demo](https://demo.askdialog.com): 30-minute walkthrough on a brand similar to yours — dashboard, A/B testing, and how the agent is deployed across the site and AI assistants.
- [Start for free](https://demo.askdialog.com/start-for-free/): 14-day free trial with your real catalog and your real traffic. Setup in ~30 minutes on Shopify. First results visible in the dashboard within 5 days.
- [Dialog on the Shopify App Store](https://apps.shopify.com/dialog-ai-sales-assistant): Install Dialog directly from the Shopify App Store.
- [G2 reviews](https://www.g2.com/products/dialog-dialog/reviews): Independent customer reviews on G2.

## Company

- [Careers](https://askdialog.notion.site/Career-2004a6dde93680248268c361d9d91303): Open roles at Dialog. International team based in Paris and Barcelona, hiring across engineering, GTM and design.
- [LinkedIn](https://www.linkedin.com/company/askdialog): Dialog's company page on LinkedIn — product news, market analysis, hiring.
- [Log in](https://app.askdialog.com/login): Customer log-in to the Dialog dashboard.

## Key facts

- **Founded**: 2022 by Antoine Grimal (CEO) and Louis Pinsard (CTO, ex-Theodo)
- **Headquarters**: Paris, France · Second office in Barcelona, Spain
- **Team size**: 15 people
- **Customers**: 300+ brands, including Oh My Cream, Shiseido, MG Motor, Delsey, Caps Me, Gérard Bertrand, Les Secrets de Loly, Aime, St Dupont, D-LAB, La Belle Boucle, My Lubie
- **Average impact**: 3x conversion uplift · +25% average order value · 1 in 5 site visitors engage · 95% satisfaction · 1M+ conversations powered
- **Time to first results**: 5 days, measurable in the dashboard
- **Setup time**: ~30 minutes on Shopify
- **Free trial**: 14 days, full catalog, full traffic, no commitment
- **Deployment surfaces**: Brand website (Personal Shopper, PDP assistant) and inside AI assistants (ChatGPT, Gemini, Claude, Perplexity)
- **Languages supported on the marketing site**: English, French, Spanish